Here is How You Can Put a Stop to SEO Disasters during Website Migration

Here is How You Can Put a Stop to SEO Disasters during Website Migration

After so many months of hard work, you are ready to make the shift. You have left no stone unturned that you have needed to do to ensure that the design and development of the new website have been integrated together accurately and you are so excited to step ahead. So when looking forward to cutting down on the potential disasters, there is an easy step by step process that you should pay heed to in order to ensure that before, during and after the launch is done smoothly and to enhance your long term SEO strategy.

Before you begin the migration

  1. Work on your strategy where you need to determine the purpose of migrating, what you are hoping to accomplish, your objectives, people involved etc.
  2. The people should be involved as soon as possible, no matter what. Ensure to discuss with the relevant stakeholders to comprehend how this will impact them and how can the disruptions be minimized. The earlier the people are involved, the better.
  3. Involve the SEO consultations to assist you.

Before you rebuilt the website

  1. Check if you are building the website from scratch or using a website builder. If choosing the latter go for website builders comparison for pros and cons.
  2. Crawl all the URLs with the tools available.
  3. Compile a list of URLs and add traffic performance to use it as a benchmark after the launch
  4. Get rid of any duplicate or low quality content
  5. Seek broken links, pages etc.
  6. Ensure all relevant pages are redirected to search engines

During the redesign

  1. Block the development site with robots.txt or meta noindex tag so that duplication issues don’t occur.
  2. Ensure that web analytics is used and texted on all pages
  3. Publish the new URLs and content on your development website
  4. Add or update the title tags, alt texts to new pages, and meta description.
  5. Add the retargeting and remarketing codes.
  6. Set up and verify your Google Search Console.

After the relaunch

  1. Submit the change of address through Google Search Console.
  2. Submit the new XML sitemap
  3. Update all social media profile bios with new URLs.
  4. Check if all the new redirects are working and fix all the 404s.
  5. Add annotations on Google Analytics to ensure when the site is relaunched.